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January 30, 2009

EWTN Picks Up the Ball NBC Dropped



For Information, Please Contact:

January 30, 2009

Michelle Johnson

Director of Communications

EWTN Global Catholic Network

5817 Old Leeds Road

Irondale, Alabama 35210-2198 USA

(205) 795-5769 – Office

(205) 441-6248 ­– Cell

(205) 795-5781 – Fax




EWTN Picks Up the Ball NBC Dropped in Refusing to

Air Pro-life Commercial During Super Bowl


Irondale, AL (EWTN) – See the pro-life commercial NBC refused to air during the Super Bowl on EWTN Global Catholic Network this Sunday Feb. 1, beginning at 5:30 p.m. ET and continuing through midnight ET.

The commercial, sponsored by Fidelis and catholicvote.com, centers around the theme: “Life: Imagine the Potential.” It will begin airing during “Faith Bowl II,” an annual Family Theatre made-for-television special, which analyzes the role that the Catholic/Christian Faith plays in professional and collegiate sports. This year, Major League Baseball’s Mark Loretta of the Los Angeles Dodgers will guest along with former professional soccer player Antonio Soave.

The commercials will continue throughout EWTN’s Sunday evening lineup, including the shows with popular series Hosts Father Benedict Groeschel and Father John Corapi, and will conclude at midnight ET.

EWTN also aired this powerful commercial several times during its extensive coverage of the March for Life, which is always Washington D.C.’s largest march of the year. This year, the event conservatively attracted 300,000 marchers (some estimates were as high as 400,000 marchers), even though the price of hotel rooms was sky high due to the Inauguration two days earlier.

The commercial can also be viewed on EWTN’s pro-life webpage, www.ewtn.com/prolife, after 6 p.m. Friday, Jan. 30, and, of course, on www.catholicvote.com.

During this must-see commercial, the following words flash across the screen over a picture of an ultrasound: “This child’s future is a broken home; he will be abandoned by his father; his single mother will struggle to raise him; despite the hardships he will endure, this child will become the 1st African-American president. Life, imagine the potential.”

EWTN Global Catholic Network, in its 28th year, is available in over 148 million television households in more than 140 countries and territories. With its direct broadcast satellite television and radio services, AM & FM radio networks, worldwide short-wave radio station, Internet website www.ewtn.com and publishing arm, EWTN, is the largest religious media network in the world.


It Takes Money, Honey. But How Much?