One commentator said, "The Super Bowl ad claimed, 'hell awaits,' and players who fire up "Dante's Inferno" on their Xbox 360 can dive right in to slay all sorts of demons and dark lords to save the girl from Satan's grasp. There's even a level where players can take on knife-wielding unbaptized babies. Kill enough of them, and players will unlock an "achievement" called the "Bad Nanny" award.
The ad almost didn't make the airwaves, however, when CBS rejected it for concluding with the tagline, "Go to hell." After Electronic Arts changed the final phrase to "Hell awaits," however, it got the nod. The approved Super Bowl ad can be seen below:
Editor's note: The advertisement contains frightening and occult imagery.
February 9, 2010
I watched the Superbowl. I saw this commercial. My jaw dropped in horror. What has become of this country?